When visiting the YouTube website to watch videos, you can always do so without having to create a YouTube account. However, you’re just not getting the most out of YouTube if you don’t become a member, especially if you are considering using using online video to promote your business, product, or services.
Registering will allow you to explore advanced features of the site, give you insight into how the community works, and how you can use it to promote your business. Still not convinced? Here’s 4 more reasons:
Reason 1: It’s easy to do. When you sign up for a free account, you need to provide a little bit of information about yourself. This information includes your name, the country that you live in, your zip code, your date of birth, as well as your gender. You will also need to create a user name for yourself, as well as a password. youtubeuser Your password and user name will be used to log into your account. Signing up for a YouTube account should take only a few minutes of your time, at the most. You should choose a user name that relates to your business – either keywords or the name of your business itself. YouTube is a tool for branding – and you should treat it as such.
Reason 2: You can rate videos that you watch, as well as leave comments. Rating videos gives other YouTube users exposure to you, and your videos. Your comments are clickable, and will lead to your profile.
Reason 3: You can join groups. Groups are created by people to share their videos without getting lost in the masses. As a registered member of YouTube, you can add videos to groups as well as create your own.
Reason 4: You can create your own “channel”. Your channel is where you profile yourself and your business, add your favorite videos that you have created as well as other users. Your channel also links to your website, lists the groups you belong to, and can contain as much about your business as you choose to divulge. You can add your company logo to your channel and customize it as you see fit.
Even if you’re not ready to delve into video creation, creating your account is a good step in the right direction and will assure that you can get the user name and channel URL you want. Creating a membership account with YouTube is free and it should only take a few minutes of your time. You can begin building relationships before you ever upload a video by rating, commenting, and giving out some information about your company on your channel. And that’s what YouTube marketing is all about!
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